Ongoing content marketing drives customer engagement, keeping your audiences informed and your prospects warm. Engage your market with blogs, email, newsletters, and social media.
Blogs help you continue the conversation with your prospects, funders and staff. The right blog plan makes ongoing publication easy, relevant and sustainable. Contact me to define your blog.
I’ll create a plan for you that includes
- Categories and tags
- A grid of story topics and story types based on your personas and core messaging.
- Examples of model blogs and competing blogs
- A promotion plan to draw readers to your blog
- Ways to re-purpose your blog content for maximum utility and exposure
Blog Series Case Study
Email continues to be one of the most powerful customer engagement tools available. Let me feed your email marketing with content for
- Product and event announcements
- Sales promotions
- Drip campaigns
Too many B2B organizations drive customers to their social media accounts. Make sure you’re using social media to bring customers to your products and services. Customer engagement through social media brings new visitors your website to learn more about your organization, products, and services.
Contact me to raise your social media effectiveness through
- Developing social media personas for your audiences
- Matching your audiences and goals to social media channels
- Creating social media content strategies aligned with your goals and core messaging