Motivating prospects, funders and staff starts with a core marketing message that precisely targets your desired audiences and excites them to engage with you.

Contact me to create, implement and review what you’re saying to your market.

Core Marketing Message Package

For $1,250 I will build the core marketing message for your product or service, including

  • The customer pain points your product or service address
  • The market dynamics creating these pain points
  • Organizations that experience these pain points
  • The roles in organizations that are charged with addressing these pain points
  • How your product or service addresses these pain points
  • The key features, benefits and differentiation of your product or service
  • Competitive and substitution solutions
  • User stories for your product or service
  • Positioning statement for your product or service

This core marketing message forms the foundation for all your marketing efforts: product design, pricing, distribution, and promotion.

Other Marketing Messaging Services

I also do more in-depth work such as

  • Brand messaging platform
  • Value proposition
  • Differentiation
  • Audience analysis
  • Positioning
  • Competitors and substitutes
  • User epics and stories
  • Return on investment